In 1996, HFS Incorporated acquired Avis, which was then spun off as a separate public company, all but the franchising rights, Wizard system, and reservation operations. Two years later, the company launched Avis Cares® a program aimed at promoting renter and employee safety. That same year, Avis introduced the Roving Rapid Return, a handheld computer terminal allowing customers to bypass the Avis counter. Avis changed ownership multiple times in the 70’s and 80’s, becoming employee-owned in 1987. Ten years later, Avis launched its innovative Wizard system, the company’s proprietary reservation technology. In 1963, Avis introduced the award-winning “We try harder®” campaign and the tagline remains the company’s rallying cry even today. The company grew rapidly during the 1950’s through franchised and corporate-owned expansion. Quick Historyįounded in 1946 by Warren Avis (who sold his interest in 1954), Avis was the first company to rent cars from airport locations. (NASDAQ: CAR), which operates and licenses the brand throughout the world. Get all the latest information about Avis Company OverviewĪvis Car Rental and its subsidiaries operate one of the world’s best-known car rental brands with approximately 5,500 locations in more than 165 countries. Avis has a long history of innovation in the car rental industry and is one of the world’s top brands for customer loyalty.
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